SIDDARTHA is a Canadian rapper/producer from Brampton, Ontario. His debut album “Reflections of a Stranger” is available now.
The colors, natural elements and lotus shape all draw inspiration from Indian artwork and drawings from Siddartha’s late brother’s journal.
Working with the Ryerson Entertainment Conference (REC) for the second time, I wanted to create an environment that allowed people to feel. Growing up, feelings like anger, jealousy and depression were always pushed down inside me. I felt shame for feeling these ugly emotions and grew to hate myself for not being able to control them. Through the years, I’ve learned the value of these heavy emotions. Rage, fear, envy, they are equally important as joy. I’ve learned they are indicators of ourselves and of the situations we’re dealing with, and as difficult as it may be, taking the time to understand why we feel this emotions help us much more than pushing them down. I wanted to create an environment that displayed these emotions on a fair scale for guests to experience. Through the Safe Space my team draws from nature to emulate rippling sounds, textures, and alluring visuals to immerse guests in emotions of anger, depression and joy. It provides solo pods that allow individuals to be alone and reflect, and provides comfortable spacious seating for guests to ruminate and feel.
I had the pleasure of working with the confident ladies of the Girls Club. Together we conceived a stage design that would emulate the beautiful and enchanting qualities of their dance performance. This project was put together in two weeks and was held at the Gladstone Hotel in June 2018.
Free Money is a short Sci-Fi Comedy written and directed by Mwanzi Johns (MJ). This fun and futuristic film takes place in Toronto, 2034 and imagines potential technology, life and government control. MJ and I both share a passion for world building, and this project allows us to conjure up prospective designs and cultural possibilities.
Ari Body Draft #3
Our first task was to design a domestic robot called “Ari” which would be situated in the main character, JT’s home. Designed to fulfill tasks such as vacuuming, housekeeping and cooking breakfast, Ari is a product of the tech company “Nimbus” that, much like today’s Google and Apple, has a monopoly on the world’s technology.
Ari's Robotic Arm
In order to create realistic VFX, Ari incorporates existing robotic arms from Bostom Dynamics. The challenge was to design an approachable robot that combined real technology with both MJ' and my personal vision.
Version 2 Draft
We came up with several drafts, but locked down on this combination of body, arms, legs and accents before the final draft was conceived.
My responsibilities included designing supplementary props such as JT’s cellphone, laptop, and nanobot detector.
JT's Apartment Moodboard.
As we are still in the pre-production process, MJ and I are currently developing the mood board and color aesthetic of the film. This mood board illustrates JT’s apartment and displays some of the props we’ll be purchasing for Set Dec towards the end of February.
Props are soon to built and shooting is set to begin in mid-March.
Taking up the entire 2nd floor hallway of the Gladstone Hotel, Embrace was viewed by over 4000 guests who visited the weekend exhibition.
After seeing the powerful women* I admire despise themselves, I felt responsible to create a project that would help women see some of the miraculous qualities they possess. I wanted to create something inclusive, interactive and immersive, so when walking through the tunnel, guests could enter a journey and experience beautiful parts of themselves.
Beginning with the sensual shape, and progressing through the vagina, the womb and the mind, “Embrace” invites you to admire the endless shapes and skins women come in, experience their phenomenal qualities, and be enlightened by the woman’s perspective.
Come Up to My Room Website:
Photographers: Hernani Sagra, Billy Lee, Gladstone Hotel
Video Editor: Stephanie Caldeira
[* the external anatomical features of this installation will be modelled after a woman with cisgender, born-female reproductive organs -- however this installation acknowledges and validates the many bodies, forms, and identities that encompass the title of WOMAN.]
Lucid Dream, the Platform
Lucid Dream is a creative platform I co-founded with my two partners Gloria Asse and Desiree Green. Grounded in collaboration, creation and connection, Lucid Dream provides a space for artists to showcase their talent and make genuine connections within the Toronto creative community.
In Lucid Dream, I was the Creative Director, Financial Manager, and Event Co-Curator. I had the responsibility of directing a team to execute art events and collaborative projects which included generating engaging concepts for photoshoots and social events. We also decorated spaces through art installations, sound and lighting so that the guests could feel they were in a safe and inspiring space.
Lucid Dream website: http://luciddreamer.space/
Lucid Dream s/m: @luciddreamc
Creative Director: Chelsea Attong
Art Director: Gloria Asse
Media Director: Desiree Green
Photo 1 Photographer: Jahmal Nugent
Video 1 Editor: Gloria Asse
Video 2 Editor: Desiree Green
Sleepenvie's "Sweet Dreams"
The cloud structure "Sweet Dreams" is an installation from the Sleepenvie Launch Event, in which I was selected as an art installation designer to compete against 4 other experienced artists. The goal was to create an engaging piece that surrounded their mattresses. In the 2 hours given, I built this installation with the help of my partner Desiree Green, and ended up winning the entire competition! Through this installation I was able to create an engaging piece that increased followers for both the Toronto company Sleepenvie, and the Lucid Dream Collective.
Sleepenvie Photographer: Desiree Green
Built in under 24 hours, this colorful space illustrates the process of generating creative ideas. A place of creativity, this abstract installation represents the playful and imaginative qualities of the values and people of the Ryerson Entertainment Conference. I had the pleasure of designing this installation for the conference and directing the conference team in executing the vision. This installation was held at the Globe & Mail Centre in February and welcomed 200 guests, including guest speakers from Sid Lee, Google, Rogers Media, and the DMZ.
Photographer: Billy Lee
Video Editor: Sam Campbell